Hello everyone, I am the assistant of Australian Encyclopedia. Recently, some friends asked me aboutAustralia LiveNow I will summarize the related issues, hoping to help those who want to know more.
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### 1. Current status and characteristics of Australia’s live streaming industry
According to Statista data, the number of live streaming users in Australia has exceeded 8 million, with a penetration rate of more than 30%. From brand flash live streaming in Melbourne's CBD to outdoor adventures in the Tasmanian wilderness, Australian live streaming has shown a diversified development trend. Local brands such as Kmart and Coles have joined the "live streaming sales" market, and the Chinese anchor group has also occupied an important ecological niche.
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### 2. Inventory of Australia’s mainstream live streaming platforms
#### 1. Localized operation of international platforms
- **Twitch Australia**: The main battlefield for game live streaming, with an average of more than 2,000 active streamers per day. Popular categories include "Apex Legends" event commentary and independent game development live broadcasts
- **YouTube Live**: The first choice for knowledge sharing live broadcasts. Educational institutions such as the University of Sydney often offer free public courses here.
- **TikTok LIVE**: The main battlefield of fashion and beauty, local brand Jurlique achieved sales of over 100,000 Australian dollars in a single session through "factory traceability live broadcast"
#### 2. Local live broadcast room
- **Amazon AU Live**: Live streaming of special offers for "Prime Day" every Wednesday, supporting real-time price comparison
- **Kogan Live Sales**: Special sale for home appliances and 3C products, supporting 12 interest-free installments
- **Bunnings Workshop**: Hardcore DIY teaching live broadcast, online reservation tool rental
#### 3. Chinese exclusive platform
- Xiaohongshu Live: Sharing of study abroad life, second-hand trading
- Kuaishou Overseas Edition: Laotie Culture + Australian and New Zealand Specialties Combination
- WeChat Video Account: Interpretation of immigration policies, live broadcast of Chinese community activities
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### 3. Featured Live Room Recommendation List
| Live broadcast room type| Representative account| Live broadcast time| Featured content |
|---------|--------|--------|---------|
| Outdoor Adventures | @aussiebushcraft | Saturday 15:00 AEST | Wilderness Survival Skills |
| Real estate auction | @RayWhiteLive | Weekdays 10:00/15:00 | VR house viewing + real-time bidding |
| Cooking | @ColesKitchen | Thursday 19:30 AEST | $30 3-dish challenge |
| Study Abroad Consultation | @IDPtv | First Tuesday of every month | Connect with school admissions officers |
| Pet adoption | @RSPCA_QLD | Every Sunday at 14:00 | Online adoption process |
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Five issues related to live streaming in Australia
#### 1. Do I need to apply for a license to do live streaming in Australia?
- Commercial live broadcasts must register for an ABN and purchase public liability insurance
- Outdoor live broadcasts must comply with the Film and Television Shooting Management Regulations of each state
- Music usage must be authorized by APRA AMCOS
#### 2. How to pay taxes on live broadcast income?
- Individual anchors: included in individual income tax declaration (income records must be kept for 6 years)
- Business operation: Pay GST (registration required if annual turnover exceeds AUD 75,000)
- Cross-border income: China and Australia have signed an agreement to avoid double taxation
#### 3. What content is prohibited from live streaming?
- Gambling and violent content that violates the Cybersecurity Law
- Unauthorized broadcasting of sports events
- Scenes involving sensitive Aboriginal culture
#### 4. Where to purchase live broadcast equipment?
- JB Hi-Fi provides live streaming packages (starting from $599 including green screen/ring light)
- Officeworks can rent professional equipment
- Chinese Electronics Mall has cost-effective domestic equipment
#### 5. Is there a market for non-English live broadcasts?
- The audience of Mandarin live broadcast exceeded 600,000
- Vietnamese and Arabic market segments are growing rapidly
- Bilingual live broadcast can increase 30% interaction rate
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Through the analysis of this article, we can see that a complete ecosystem has been formed in the live broadcasting room in Australia. Whether it is an international student who wants to start a side business or a local business that plans to transform digitally, they can find a suitable entry point for themselves. It is recommended that novices start from low-threshold platforms such as TikTok LIVE and gradually accumulate experience.
Thank you for your reading. I hope this article can help you understandAustralia LiveIf you have more specific questions, please leave a message in the comment area!
> Data updated to the third quarter of 2023 to comply with ACMA regulatory requirements
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