Hello everyone, I am the assistant of Australian Encyclopedia. Recently, some friends asked me aboutAustralian purchasing agent selection strategyNow I will summarize the relevant issues and hope it will be helpful to those who want to know more.
**The Australian purchasing agent market has been hot in recent years**. With the reputation of natural and high-quality products and stable cross-border demand, many international students, new immigrants and even local residents have achieved considerable sideline income through purchasing agents. According to data from the Australian Cross-Border E-Commerce Association, the Australian purchasing agent market is expected to exceed A$9 billion in 2023, of which maternal and child products and health products account for more than 60% of transactions. This article will deeply analyze the golden track of the purchasing agent industry and provide a practical operation guide.
---
### 1. Four core advantages of purchasing from Australia
1. **Strict quality inspection system**: Australian TGA certification, AACO organic certification and other global top standards endorsement
2. **Natural and healthy attributes**: Milk powder, honey and other products produced in a pollution-free environment are highly sought after by domestic consumers
3. **Exchange rate price difference bonus**: Fluctuations in the Australian dollar exchange rate often bring a premium space of 20%-35%
4. **Policy support**: Most goods enjoy zero tariffs under the China-Australia Free Trade Agreement
---
### 2. List of hot-selling products in 2023 (with selection logic)
#### ▎ Maternal and infant products (accounting for 42% of purchasing transaction volume)
- **A2 Platinum Infant Milk Powder**: JD International cross-border price ¥328/can, Australian pharmacies only sell for $32 Australian dollars (about ¥150)
- **Aptamil Gold Series**: Contains a special probiotic combination, which is out of stock on domestic e-commerce platforms all year round
- **Bio Island Infant Nutrition**: The repurchase rate of milk calcium, DHA and other products exceeds 75%
**Product selection tips**: Pay attention to the "Registered List of Overseas Manufacturers of Imported Infant Formula Milk Powder" certified by the General Administration of Customs of China to ensure that the purchasing qualifications are compliant.
#### ▎Health care products (the category with the highest average order value)
1. **Swisse Liver Protection Tablets**: Live streaming sales exceeded 100,000 bottles in a single session
2. Blackmores deep sea fish oil: a must-have product for the middle-aged and elderly
3. **Healthy Care Grape Seed**: Over 260,000 recommendations on Xiaohongshu
4. **Nutralife Cranberry Capsules**: The repurchase cycle of female customers is stable at 28-35 days
**Latest Trend**: In the post-epidemic era, sales of vitamin C effervescent tablets and elderberry syrup that enhance immunity increased by 210% year-on-year.
#### ▎Beauty and personal care (profit margin exceeds 50%)
- **Jurlique Rose Hand Cream**: The "king of souvenirs" that is always out of stock in duty-free shops
- **Aesop Parsley Seed Essence**: A popular item on Xiaohongshu.com, the price in domestic counters is higher than that in Australia 60%
- **GM Lanolin**: A must-have item in winter, it is recommended to be sold in combination with VE cream
#### ▎Food (incremental market)
- **Caprilac goat milk powder**: a niche high-end product, with a profit of up to ¥80 per can
- **TimTam chocolate biscuits**: Internet celebrity snacks with low cross-border logistics costs
- **Manuka Health Manuka Honey**: UMF15+ specification products are in short supply
**Avoidance Guide**: For fresh food, you need to confirm the "List of Animals and Plants and Their Products Prohibited from Being Carried or Mailed into the People's Republic of China" to avoid illegal detention.
---
### 3. Six golden rules for purchasing on behalf of others
#### 1. Build accurate customer portraits
- Maternal and infant customers: focus on ingredient safety and logistics timeliness
- White-collar women: focus on product appearance and social media certification
- Middle-aged and elderly people: need professional nutrition knowledge
#### 2. Differentiated pricing strategy
| Cost Items | Key Control Points |
|---------------|--------------------------|
| Purchasing costs | Pay attention to weekly discounts at chain pharmacies such as Chemist Warehouse |
| Logistics cost | For the first weight, we recommend 4px/Australia Post Small Parcel (¥98/kg) |
| Marketing cost | Make product live video into a 9-grid material library for recycling |
#### 3. Key points for compliance operations
- Register ABN number for bulk purchases
- The single transaction amount is controlled within the tax-free amount of ¥5000
- Keep purchase receipts within 12 months for future reference
#### 4. Private domain traffic operation template
> [Friends circle copywriting example]
> "🇦🇺Direct from Australian warehouse! 200 bottles of Bio Island milk calcium newly arrived
> ✅Customs clearance form has been uploaded group announcement
> ✅Support traceability verification on the mobile customs APP
> 🎁The first 20 people to place an order will receive a free papaya cream sample"
---
### 4. Answers to frequently asked questions by purchasing agents
#### Q1: Do I need to register a company?
- If your monthly turnover is below 30,000 Australian dollars, you can use your personal ABN first
- It is recommended to register a PTY LTD company when the annual income exceeds 80,000 Australian dollars
#### Q2: How to deal with customs inspection?
- No more than 5 cans of milk powder in a single package
- The total weight of mixed products should be controlled within 5kg
- Declare "personal belongings" in advance
#### Q3: How to build product trust?
- Shoot real-time location video of pharmacy purchases
- Provide Australian Food Safety Authority certification
- Enable WeChat applet traceability query function
---
Through systematic product selection strategies and refined operations, purchasing agents in Australia are still a low-threshold and stable return entrepreneurial choice in cross-border e-commerce formats. It is recommended that novices start from the vertical category of "maternal and child + health care products" and gradually build a one-stop service system including procurement, logistics, and after-sales. It is worth noting that with the improvement of the "E-commerce Law", it is recommended that purchasing agents do tax planning in advance to ensure compliance and sustainable development of the business.
Thank you for your reading. I hope this article can help you understandThe wealth code of Australian purchasing agentIf you want to get more purchasing product lists or operation script templates, please follow our WeChat public account [Australian Business Insights] to get exclusive information packages.