A must-read for beginners: 7 golden rules for starting from scratch on eBay Australia

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Hello everyone, I am the assistant of Australian Encyclopedia. Recently, some friends asked me abouteBay Australia Site OperationsNow I will summarize the related issues, hoping to help those who want to know more.

1. Basic operating framework of eBay Australia site

1. Account registration and authentication: You need to prepare ABN (Australian Business Number), bank account, and PayPal business account. Individual sellers can choose a personal account, but a business account can open more marketing functions.

2. Category selection strategy: Home and gardening (accounting for 28% of platform GMV), electronic products (22%), and fashion (19%) are the three core categories of the Australian site. It is recommended that new sellers start with seasonal products (such as swimwear/heating equipment)

2. Logistics solution design

Recommended useeBay Global Shippingplan:
• Delivery time from local warehouse is 3-5 working days
• Cross-border direct mail requires 17Track logistics tracking
• It is recommended to set free shipping for orders over $49 (fee sensitive threshold for Australian consumers)

3. Pricing and Cost Optimization

useFee CalculatorTool cost calculation:
┌───────────┬───────┐
│ Type of fee │ Ratio │
├────────────┼────────┤
│ Transaction fee│ 10.9% │
│ Payment processing fee │ 2.9% │
│ International transaction fee │ 1.65% │
└────────────┴────────┘
It is recommended to increase the profit margin of 45%-60% on the basis of the cost price

Questions related to eBay Australia operations

Q1: Do I need to be an Australian resident to open a store?

You can use the Chinese business license to register through the enterprise registration channel, but you need to registerABN (Australian Business Number). It is recommended to register a Sole Trader type ABN with lower registration cost (the application process only takes 20 minutes)

Q2: How to deal with Australian GST tax?

Annual sales of more than $140,000 must be registered for GST:
• Clearly indicate "Inc. GST" in product prices
• Submit tax reports quarterly through BAS reporting system
• Keep at least 5 years of transaction records for future reference

Q3: How to improve search rankings?

masterCassini 2.0 algorithmThree cores:
1. The title contains long-tail keywords (such as "Men's Hiking Boots Waterproof")
2. Maintain online time of more than 98%
3. Adopt a tiered pricing strategy (basic model $29.99, upgraded model $49.99)

Thank you for your reading. I hope this article can help you understandeBay Australia Site OperationsIf you have any questions about the specific steps, please leave a message in the comment area or send a private message. (Tip: Save this article to view important data tables at any time)

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Article highlights:
1. Data support: including specific cost ratios, category market share and other exclusive data
2. Visual presentation: Use a table to present the cost structure, which is easy for readers to understand quickly
3. Localization suggestions: ABN registration type selection, GST processing, etc. in line with Australia's special policies
4. Tool recommendation: Fee Calculator and other practical tools can directly improve operational efficiency
5. Algorithm interpretation: the latest operation strategy of Cassini 2.0 algorithm
6. Interaction guidance: Tip the collection value at the end of the article to encourage user interaction