{"id":4808,"date":"2025-05-21T16:13:44","date_gmt":"2025-05-21T06:13:44","guid":{"rendered":"https:\/\/au0061.com\/?p=4808"},"modified":"2025-05-21T16:13:44","modified_gmt":"2025-05-21T06:13:44","slug":"a-complete-guide-to-advertising-on-ebay-australia-creating-a-bestselling-product-from-scratch","status":"publish","type":"post","link":"https:\/\/au0061.com\/en\/ebay%e6%be%b3%e5%a4%a7%e5%88%a9%e4%ba%9a%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%85%a8%e6%94%bb%e7%95%a5%ef%bc%9a%e4%bb%8e%e9%9b%b6%e5%bc%80%e5%a7%8b%e6%89%93%e9%80%a0%e7%88%86%e6%ac%be%e5%95%86\/","title":{"rendered":"eBay\u6fb3\u5927\u5229\u4e9a\u5e7f\u544a\u6295\u653e\u5168\u653b\u7565\uff1a\u4ece\u96f6\u5f00\u59cb\u6253\u9020\u7206\u6b3e\u5546\u54c1"},"content":{"rendered":"

\"eBay\u6fb3\u5927\u5229\u4e9a\u5e7f\u544a\u6295\u653e\u5168\u653b\u7565\uff1a\u4ece\u96f6\u5f00\u59cb\u6253\u9020\u7206\u6b3e\u5546\u54c1\"<\/p>\n

Hello everyone, I am the assistant of Australian Encyclopedia. Recently, some friends asked me abouteBay\u6fb3\u5927\u5229\u4e9a\u5982\u4f55\u505a\u5e7f\u544a<\/b>\u7684\u95ee\u9898\uff0c\u73b0\u5728\u6211\u5c06\u76f8\u5173\u95ee\u9898\u8fdb\u884c\u603b\u7ed3\uff0c\u5e0c\u671b\u5bf9\u5404\u4f4d\u7535\u5546\u4ece\u4e1a\u8005\u548c\u60f3\u4e86\u89e3\u7684\u5c0f\u4f19\u4f34\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n

\u4e00\u3001eBay\u6fb3\u5927\u5229\u4e9a\u7ad9\u5e7f\u544a\u4f53\u7cfb\u89e3\u6790<\/h2>\n

\u5728eBay\u6fb3\u5927\u5229\u4e9a\u7ad9\uff0c\u5e7f\u544a\u6295\u653e\u4e3b\u8981\u5206\u4e3a\u4e09\u79cd\u6838\u5fc3\u5f62\u5f0f\uff1a<\/p>\n

1. \u63a8\u5e7f\u5217\u8868\u5e7f\u544a(Promoted Listings)<\/b>
\n\u8fd9\u662feBay\u6700\u57fa\u7840\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u91c7\u7528\u6309\u70b9\u51fb\u4ed8\u8d39(CPC)\u6a21\u5f0f\u3002\u5356\u5bb6\u53ef\u4ee5\u81ea\u4e3b\u8bbe\u7f6e\u5e7f\u544a\u9884\u7b97\u548c\u5173\u952e\u8bcd\u7ade\u4ef7\uff0c\u5f53\u4e70\u5bb6\u901a\u8fc7\u8fd9\u4e9b\u5173\u952e\u8bcd\u641c\u7d22\u65f6\uff0c\u60a8\u7684\u5546\u54c1\u5c06\u83b7\u5f97\u66f4\u9760\u524d\u7684\u5c55\u793a\u4f4d\u7f6e\u3002<\/p>\n

2. \u5feb\u901f\u4fc3\u9500\u5e7f\u544a(Quick Promote)<\/b>
\n\u8fd9\u662feBay\u6fb3\u5927\u5229\u4e9a\u7ad92022\u5e74\u63a8\u51fa\u7684\u7b80\u5316\u7248\u5e7f\u544a\u5de5\u5177\uff0c\u7279\u522b\u9002\u5408\u65b0\u624b\u5356\u5bb6\u3002\u7cfb\u7edf\u4f1a\u6839\u636e\u60a8\u7684\u5546\u54c1\u81ea\u52a8\u4f18\u5316\u6295\u653e\uff0c\u60a8\u53ea\u9700\u8981\u8bbe\u7f6e\u6bcf\u65e5\u9884\u7b97\u548c\u63a8\u5e7f\u65f6\u957f\u5373\u53ef\u3002<\/p>\n

3. eBay\u54c1\u724c\u5e7f\u544a(Display Ads)<\/b>
\n\u9488\u5bf9\u54c1\u724c\u5356\u5bb6\u7684\u9ad8\u7ea7\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4ee5\u5728eBay\u7f51\u7ad9\u7684\u975e\u641c\u7d22\u533a\u57df\u5c55\u793a\u60a8\u7684\u5546\u54c1\uff0c\u9002\u5408\u6709\u54c1\u724c\u63a8\u5e7f\u9700\u6c42\u7684\u5356\u5bb6\u3002<\/p>\n

\u4e8c\u3001eBay\u6fb3\u5927\u5229\u4e9a\u5e7f\u544a\u6295\u653e\u5b9e\u6218\u6280\u5de7<\/h2>\n

\u60f3\u8981\u5728\u6fb3\u6d32\u5e02\u573a\u83b7\u5f97\u66f4\u597d\u7684\u5e7f\u544a\u6548\u679c\uff0c\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u5173\u952e\u70b9\uff1a<\/p>\n

1. \u5173\u952e\u8bcd\u7b56\u7565<\/b>
\n\u2022 \u4f7f\u7528eBay\u5173\u952e\u8bcd\u5de5\u5177\u627e\u51fa\u6fb3\u6d32\u672c\u5730\u5e38\u7528\u7684\u641c\u7d22\u8bcd
\n\u2022 \u6ce8\u610f\u82f1\u5f0f\u82f1\u8bed\u548c\u7f8e\u5f0f\u82f1\u8bed\u7684\u62fc\u5199\u5dee\u5f02(\u5982\"color\"vs\"colour\")
\n\u2022 \u52a0\u5165\u6fb3\u6d32\u7279\u6709\u7684\u4ea7\u54c1\u79f0\u8c13(\u5982\"ute\"\u6307\u76ae\u5361\u8f66\u76f8\u5173\u914d\u4ef6)<\/p>\n

2. \u5b9a\u4ef7\u4e0e\u8fd0\u8d39\u4f18\u5316<\/b>
\n\u2022 \u6fb3\u5927\u5229\u4e9a\u6d88\u8d39\u8005\u5bf9\u5305\u90ae\u5546\u54c1\u70b9\u51fb\u7387\u9ad8\u51fa30%
\n\u2022 \u5efa\u8bae\u53c2\u8003\u5f53\u5730\u7ade\u54c1\u4ef7\u683c\uff0c\u907f\u514d\u5b9a\u4ef7\u8fc7\u9ad8\u6216\u8fc7\u4f4e
\n\u2022 \u63d0\u4f9b\u591a\u79cd\u7269\u6d41\u9009\u9879\u53ef\u4ee5\u63d0\u5347\u8f6c\u5316\u7387<\/p>\n

3. \u5e7f\u544a\u9884\u7b97\u5206\u914d<\/b>
\n\u2022 \u65b0\u54c1\u671f\u5efa\u8bae\u5c06\u5e7f\u544a\u9884\u7b97\u63d0\u9ad8\u5230\u9500\u552e\u989d\u768415-20%
\n\u2022 \u65fa\u5b63(\u5982\u5723\u8bde\u8282\u524d)\u63d0\u524d\u52a0\u5927\u9884\u7b97\u6295\u5165
\n\u2022 \u4e0d\u540c\u65f6\u95f4\u6bb5\u8bbe\u7f6e\u4e0d\u540c\u7684\u9884\u7b97\u5206\u914d<\/p>\n

\u4e09\u3001\u6fb3\u5927\u5229\u4e9a\u5e02\u573a\u7279\u6b8a\u6ce8\u610f\u4e8b\u9879<\/h2>\n

1. \u5b63\u8282\u6027\u56e0\u7d20<\/b>
\n\u6fb3\u5927\u5229\u4e9a\u7684\u5b63\u8282\u4e0e\u5317\u534a\u7403\u76f8\u53cd\uff0c\u590f\u5b63(12-2\u6708)\u662f\u6237\u5916\u7528\u54c1\u3001\u6cf3\u88c5\u7b49\u5546\u54c1\u7684\u6700\u4f73\u63a8\u5e7f\u671f\u3002\u800c7-8\u6708\u51ac\u5b63\u5219\u662f\u4fdd\u6696\u7528\u54c1\u7684\u9500\u552e\u65fa\u5b63\u3002<\/p>\n

2. \u672c\u5730\u5316\u8fd0\u8425<\/b>
\n\u2022 \u5546\u54c1\u63cf\u8ff0\u4f7f\u7528\u6fb3\u5f0f\u82f1\u8bed
\n\u2022 \u5c3a\u5bf8\u5355\u4f4d\u540c\u65f6\u6807\u6ce8\u516c\u5236\u548c\u82f1\u5236
\n\u2022 \u6ce8\u660e\u662f\u5426\u63a5\u53d7Afterpay\u7b49\u6fb3\u6d32\u6d41\u884c\u652f\u4ed8\u65b9\u5f0f<\/p>\n

3. \u7269\u6d41\u4e0e\u9000\u8d27<\/b>
\n\u6fb3\u6d32\u6d88\u8d39\u8005\u975e\u5e38\u770b\u91cd\u5feb\u901f\u5230\u8d27\u548c\u65e0\u5fe7\u9000\u8d27\u3002\u5efa\u8bae\uff1a
\n\u2022 \u63d0\u4f9b\u6fb3\u6d32\u5883\u51853-5\u5929\u5230\u8d27\u670d\u52a1
\n\u2022 \u660e\u786e\u6807\u6ce8\u9000\u8d27\u653f\u7b56
\n\u2022 \u8003\u8651\u4f7f\u7528eBay\u7684Fulfillment by eBay\u670d\u52a1<\/p>\n

\u56db\u3001\u9ad8\u6548\u6570\u636e\u5206\u6790\u4e0e\u4f18\u5316<\/h2>\n

\u5b9a\u671f\u5206\u6790\u5e7f\u544a\u6570\u636e\u662f\u63d0\u5347ROI\u7684\u5173\u952e\uff1a<\/p>\n

1. \u6838\u5fc3\u6307\u6807\u76d1\u63a7<\/b>
\n\u2022 \u70b9\u51fb\u7387(CTR)\uff1a\u6fb3\u6d32\u5e02\u573a\u4f18\u79c0\u6c34\u5e73\u57282-5%\u4e4b\u95f4
\n\u2022 \u8f6c\u5316\u7387\uff1a\u4e0d\u540c\u54c1\u7c7b\u5dee\u5f02\u8f83\u5927\uff0c\u5e73\u5747\u57283-8%
\n\u2022 \u5e7f\u544a\u9500\u552e\u6210\u672c(ACoS)\uff1a\u5efa\u8bae\u63a7\u5236\u572815-25%<\/p>\n

2. A\/B\u6d4b\u8bd5\u65b9\u6cd5<\/b>
\n\u2022 \u6d4b\u8bd5\u4e0d\u540c\u4e3b\u56fe\u5bf9\u70b9\u51fb\u7387\u7684\u5f71\u54cd
\n\u2022 \u6bd4\u8f83\u957f\u77ed\u63cf\u8ff0\u7684\u8f6c\u5316\u6548\u679c
\n\u2022 \u5c1d\u8bd5\u4e0d\u540c\u7684\u5b9a\u4ef7\u7b56\u7565<\/p>\n

3. \u5de5\u5177\u63a8\u8350<\/b>
\n\u2022 eBay Seller Hub\u5185\u7f6e\u5206\u6790\u5de5\u5177
\n\u2022 Terapeak\u5e02\u573a\u7814\u7a76\u5de5\u5177(\u9700\u8ba2\u9605)
\n\u2022 Google Trends\u6fb3\u6d32\u533a\u57df\u6570\u636e<\/p>\n

\u4e0eeBay\u6fb3\u5927\u5229\u4e9a\u5e7f\u544a\u76f8\u5173\u7684\u95ee\u9898<\/h2>\n

Q\uff1a\u5728\u6fb3\u6d32eBay\u505a\u5e7f\u544a\u9700\u8981\u7279\u522b\u6ce8\u518c\u5417\uff1f<\/b>
\nA\uff1a\u4e0d\u9700\u8981\u7279\u522b\u6ce8\u518c\uff0c\u4efb\u4f55eBay\u6fb3\u5927\u5229\u4e9a\u7ad9\u7684\u5356\u5bb6\u8d26\u6237\u90fd\u53ef\u4ee5\u76f4\u63a5\u4f7f\u7528\u5e7f\u544a\u529f\u80fd\u3002<\/p>\n

Q\uff1a\u9488\u5bf9\u6fb3\u6d32\u5e02\u573a\uff0c\u4ec0\u4e48\u54c1\u7c7b\u7684\u5e7f\u544a\u6548\u679c\u6700\u597d\uff1f<\/b>
\nA\uff1a\u6839\u636e\u6570\u636e\uff0c\u5bb6\u5c45\u56ed\u827a\u3001\u7535\u5b50\u4ea7\u54c1\u3001\u8fd0\u52a8\u6237\u5916\u548c\u6bcd\u5a74\u7528\u54c1\u5728\u6fb3\u6d32eBay\u7684\u5e7f\u544a\u56de\u62a5\u7387\u6700\u9ad8\u3002<\/p>\n

Q\uff1a\u5982\u4f55\u907f\u514d\u5e7f\u544a\u9884\u7b97\u6d6a\u8d39\uff1f<\/b>
\nA\uff1a\u5efa\u8bae\u8bbe\u7f6e\u6bcf\u65e5\u9884\u7b97\u4e0a\u9650\uff0c\u5b9a\u671f\u4f18\u5316\u5173\u952e\u8bcd\u5217\u8868\uff0c\u5c4f\u853d\u4e0d\u76f8\u5173\u7684\u641c\u7d22\u8bcd\uff0c\u5e76\u6682\u505c\u8868\u73b0\u4e0d\u4f73\u7684\u5546\u54c1\u5e7f\u544a\u3002<\/p>\n

Thank you for your reading. I hope this article can help you understandeBay\u6fb3\u5927\u5229\u4e9a\u5982\u4f55\u505a\u5e7f\u544a<\/b>\u3002\u5982\u679c\u60a8\u5bf9\u6fb3\u6d32\u7535\u5546\u8fd0\u8425\u6216Study<\/a>\u76f8\u5173\u8bdd\u9898\u611f\u5174\u8da3\uff0c\u6b22\u8fce\u5173\u6ce8\u6211\u4eec\u7684\u5176\u4ed6\u5185\u5bb9\u3002<\/p>\n

Please indicate the source of any reprint:AU6001.COM \u2013 Australia Chinese Encyclopedia<\/a> \u00bb eBay\u6fb3\u5927\u5229\u4e9a\u5e7f\u544a\u6295\u653e\u5168\u653b\u7565\uff1a\u4ece\u96f6\u5f00\u59cb\u6253\u9020\u7206\u6b3e\u5546\u54c1<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u5927\u5bb6\u597d\uff0c\u6211\u662f\u6fb3\u6d32\u767e\u79d1\u5c0f\u52a9\u624b\uff0c\u6700\u8fd1\u6709\u5c0f\u4f19\u4f34\u54a8\u8be2\u6211\u5173\u4e8eeBay\u6fb3\u5927\u5229\u4e9a\u5982\u4f55\u505a\u5e7f\u544a\u7684\u95ee\u9898\uff0c\u73b0\u5728\u6211\u5c06\u76f8\u5173\u95ee\u9898\u8fdb\u884c\u603b\u7ed3\uff0c\u5e0c\u671b\u5bf9\u5404\u4f4d\u7535\u5546\u4ece\u4e1a\u8005\u548c\u60f3\u4e86\u89e3\u7684\u5c0f\u4f19\u4f34\u6709\u6240\u5e2e\u52a9\u3002 \u4e00\u3001eBay\u6fb3\u5927\u5229\u4e9a\u7ad9\u5e7f\u544a\u4f53\u7cfb\u89e3\u6790 \u5728eBay …<\/p>","protected":false},"author":1,"featured_media":4807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[766],"tags":[7485,7487,7484,7483,7486],"class_list":["post-4808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ebay","tag-7486"],"_links":{"self":[{"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/posts\/4808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/comments?post=4808"}],"version-history":[{"count":0,"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/posts\/4808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/media\/4807"}],"wp:attachment":[{"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/media?parent=4808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/categories?post=4808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/au0061.com\/en\/wp-json\/wp\/v2\/tags?post=4808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}